Learn How it Works
Aiello has a proven track record of taking your story and bringing it to market. For twenty-four years, we’ve been servicing the Denver area in all things public relations, from creating important media relationships to organizing full scale events. Whether you’re in the beginning stages or an established company looking to widen your reach, we’ve got the tools and the network to cut through the clutter to connect with your key audience.
There’s nothing that inspires us more than seeing our clients’ businesses succeed and grow, and we implement impactful communication plans to achieve that goal. We’ve been successfully adapting to the ever-changing world of marketing for more than twenty years, with a client list that spans from restaurants, hotels, retail, non-profits, residential and commercial real estate, home builders, and live entertainment.
Aiello is results driven, known for creating well thought-out, well timed, strategic plans that effectively get your message to your audience. We use everything we’ve learned from our years of experience to effectively produce a meaningful impact on your target market.
our media relations process
1. Develop story angles & implement placement
We’ll listen to the message you are trying to convey and cultivate a number of ways to insert your name into that story. With experience in a variety of markets, we’ll figure out how you fit into the narrative in a way that’ll produce results and keep you in the mind of your audience.
2. Identify local media opportunities
After over twenty years of experience, we’ve refined a way to recognize opportunities to insert your brand into the everyday stories in local media. Using this knowledge of the process, we’ll help you establish goodwill in your community.
3. Position key local personnel
We know people that know people, and we’ll connect you with the right members of our extended network to position you at the forefront of your customer base, helping you develop a relationship with important community members.
4. Develop & maintain a media database
Once we’ve established a network within your desired market, we’ll make sure that the connections that have been made are constantly growing and strengthening, using an energetic approach that keeps your clients thinking about you.
5. Research and write a comprehensive press kit
We’ll make sure that we’ve looked at every available opportunity to grow your brand, using your desires as a guide, and figure out the best possible approach to get results with a detailed, step-by-step press plan.
who we’ve worked with
Our clients range from the local to the national, the corporations to the non-profits. We have construction companies, restaurants, hotels, and foundations, including Denver Union Station, Waste Management, Crate ‘n Barrel, Nordstrom Cherry Creek, and Children’s Diabetes Foundation, to name a few. Our proven track record of success can be found in every aspect of the market, and we’d love to include you on the list of satisfied clients.