Aiello PR & Marketing
About Us
Learn How it Works
Aiello has a proven track record of taking your story and bringing it to market. For twenty-four years, we’ve been servicing the Denver area in all things public relations, from creating important media relationships to organizing full scale events. Whether you’re in the beginning stages or an established company looking to widen your reach, we’ve got the tools and the network to cut through the clutter to connect with your key audience.
There’s nothing that inspires us more than seeing our clients’ businesses succeed and grow, and we implement impactful communication plans to achieve that goal. We’ve been successfully adapting to the ever-changing world of marketing for more than twenty years, with a client list that spans from restaurants, hotels, retail, non-profits, residential and commercial real estate, home builders, and live entertainment.
Aiello is results driven, known for creating well thought-out, well timed, strategic plans that effectively get your message to your audience. We use everything we’ve learned from our years of experience to effectively produce a meaningful impact on your target market.
Services
Learn How it Works
Our goal is achieving your goal. Our history is one full of not just local, but national successful campaigns, spanning a multitude of markets. We’ve spent decades developing and refining our tools, skills, and abilities in the constantly changing world of marketing and PR. Take a look at just a few of the ways we will be able to help grow your business.
Media Relationships
Using our extensive network, we’ll build the bridge to connect you with industry leaders and help establish your name in your desired market.
Brand Launching / Refreshing
Whether you’re stepping into the market for the first time or looking to pivot into a new area, we’ll use our tools to get you to the top.
Brand Communications
We’ll listen to your brand’s story and create an effective, impactful way to communicate that story to your audience.
Events - Planning & Execution
Once we’ve established your desired message, we’ll organize special, custom events to make sure you continuously stay on your audience’s radar.
Crisis Communications
If you find yourself with a problem on your hands, we’ll take our proven steps to help you keep your good reputation unscathed.
Messaging
We’ll take your ideas and communicate it to your clients in a strategic way to maximize the impact of those messages.
Capabilities
our media relations process
1. Develop story angles & implement placement
We’ll listen to the message you are trying to convey and cultivate a number of ways to insert your name into that story. With experience in a variety of markets, we’ll figure out how you fit into the narrative in a way that’ll produce results and keep you in the mind of your audience.
2. Identify local media opportunities
After over twenty years of experience, we’ve refined a way to recognize opportunities to insert your brand into the everyday stories in local media. Using this knowledge of the process, we’ll help you establish goodwill in your community.
3. Position key local personnel
We know people that know people, and we’ll connect you with the right members of our extended network to position you at the forefront of your customer base, helping you develop a relationship with important community members.
4. Develop & maintain a media database
Once we’ve established a network within your desired market, we’ll make sure that the connections that have been made are constantly growing and strengthening, using an energetic approach that keeps your clients thinking about you.
5. Research and write a comprehensive press kit
We’ll make sure that we’ve looked at every available opportunity to grow your brand, using your desires as a guide, and figure out the best possible approach to get results with a detailed, step-by-step press plan.
Meet Wendy Aiello
pRESIDENT
Wendy S. Aiello, president of Aiello Public Relations & Marketing, has lived and worked in the Colorado market for more than 35 years. Aiello’s career in public relations and marketing includes work in traditional corporate communications (internal and external), business to business marketing, digital communications and crisis communications.
During the last 35 years, Aiello has worked with commercial and residential developers, homebuilders, nonprofits, restaurants, hotel, retail concepts and entertainment firms.
A sampling of Aiello’s clients includes Denver Union Station, Flywheel Capital, Oakwood Homes, Take Note Colorado/ Colorado Music Coalition, AEG Presents, Avelina, BMC Investments, JE Dunn Construction and Suitsupply.
Prior to launching her agency in 1996, Aiello served as National Director of Public Relations for Morton’s of Chicago, a national chain of upscale steakhouses with locations across the United States. In this position, Aiello served as company spokesperson, developed relationships with national and local media outlets, created and managed a national marketing plan and budget, created and implemented national promotions and special events, developed and supervised partnerships with non-profit organizations and coordinated all collateral material development.
Aiello has been involved in many non-profit and special event projects in the community including Girls Inc., Volunteers of America Guild, Children’s Diabetes Foundation, and Urban Peak. Aiello served on the Board of Advisors of The Business School at the University of Colorado at Denver and as a board member of Denver Health and Hospitals Authority. She currently serves on the board of directors for Take Note Colorado, founded by Governor John Hickenlooper and Libby Anschutz. TNC is an initiative to provide modern music education and instruments to all Colorado children.
Prior to working with Morton’s, Aiello was a Senior Account Executive at Russell, Karsh & Hagan, one of the top public relations agencies in Denver.
Aiello has a B.A. in political science with an emphasis on communications from the University of Colorado Boulder.
Experience
we’ve done it all
APRM is a full-service firm, but media relations is our specialty. Aiello Public Relations & Marketing reaches the widest possible audience for each client by creating story angles that capture the attention of a wide range of media outlets—daily newspapers (local and national), trade publications, business magazines, community papers, lifestyle publications, television and radio. The implied endorsement from stories in the media cost effectively impacts public awareness and attitudes.
APRM maintains strong media contacts, and we have nurtured excellent relationships with reporters and editors for the Rocky Mountain News, the Denver Post, the Denver Business Journal, 5280 Magazine and Colorado Biz Magazine. In addition, we have strong contacts with community papers throughout the region, including the Sentinels published for Jefferson County, the Aurora Daily Sun, Broomfield Enterprise, Centennial Town Journal, Douglas County News-Press, Parker Chronicle, Highlands Ranch Herald, Golden Transcript, and many others. These relationships ensure story placement and coverage. We like to think as globally as possible and use all the tools available to a public relations firm. This may mean creating an event, finding the appropriate community activities with which to be involved, or other creative idea that raises awareness.
Our Clients
who we’ve worked with
Our clients range from the local to the national, the corporations to the non-profits. We have construction companies, restaurants, hotels, and foundations, including Denver Union Station, Waste Management, Crate ‘n Barrel, Nordstrom Cherry Creek, and Children’s Diabetes Foundation, to name a few. Our proven track record of success can be found in every aspect of the market, and we’d love to include you on the list of satisfied clients.
